This was also the experience of Lucy Reeves, from Northamptonshire, who founded Muddy Matches in 2007, aged 25, with her sister Emma, who was 27 at the time.
They’d failed to meet anyone through Young Farmers, and while they enjoyed going to rural events such as the CLA Game Fair and Badminton Horse Trials, they only ever met up with people they knew. I’d be surrounded by good-looking, like-minded people my age but I didn’t have the nerve to barge up to them and introduce myself,” Lucy says.
“There are farmers – we also host Farmers Weekly magazine’s dating site – horsey people, shooting types and dog lovers as well as a large number of country-minded folk who live in towns.” A tongue-in-cheek multiple-choice quiz on the site calculates a user’s muddy-townie ratio with questions such as “Where would your ideal house be? “People use it when they’re out at work or on their combine harvester; messages have got shorter; people are 'chatting’ rather than emailing; it’s all much more immediate,” Lucy says.
One member, Richard, found his girlfriend Valerie five miles away, by searching for local users.
Lindsay, whose muddy-townie ratio is , says her ideal match is blond, blue-eyed, business-minded and really funny.
“Hopefully he’ll do sport – cricket or shooting – but most importantly he has to love animals,” she says.
“We didn’t see much point having a geography-based app because our users would find the nearest 'match’ lives 50 miles away,” Lucy says.
Fiona Eastman, who is organising the Country Life Fair at Fulham Palace, is convinced that the Get Muddy dating app will break the ice between singles at the event.
“The capital’s rural contingent will be out in force, and by using the app you will be able to meet singles you don’t know and have a drink,” she says.
But Lindsay felt a fraud signing up as she works in a city and doesn’t come from a farming background.
“It’s hard to find the right group that leads to meeting new people,” she says.