Managing Director of Beautiful People Greg Hodge states that people were tired of using mainstream online dating sites when looking for an attractive partner, since they allow anyone to join and have mediocre or non-existent filters for finding attractive people.
Hodge acknowledges that attraction is a strong criterion when romantically approaching prospective mates, and attempts to transfer this aspect of dating onto the website.
Reportedly 30,000 people who were mistakenly let into the dating community were kicked off of the website as a result.
Beautiful is an online dating service where applicants to the website are voted in or out by existing members of the opposite sex over a 48-hour period.
Especially when it comes to men trying to write to women.
For all the talk about “The End of Men” and how gender roles have been obliterated and women can write to men first, blahblahblah, here’s what ACTUALLY happened after four months: • The women as a group received over 20 times more messages than the men.
Beautiful People then placed the banned billboards on the back of trucks which were driven around New York.
In June 2011, Beautiful was attacked by a virus which allowed users to join without going through the mandatory 48 hour voting process.