IAC’s Match Group division estimates Tinder could bring in million in 2015 upon implementing a monetization model via Tinder Plus.Though sites like use advertisements to produce revenue, Tinder’s founders are not interested in cashing in on advertising just yet.This user-friendly approach produces 1.2 billion profile views a day and creates 15 million matches.As a result, Tinder will soon begin offering a “freemium” service to appeal to the app’s growing user base.Tinder Plus, Tinder’s newly minted subscription-based service, will add opt-in features for a fee while maintaining the app’s free service for those uninterested in a premium account.
But their model is actually surprisingly hard to execute well."No one wants to say, oh, check it out, I just joined this dating site.""Getting enough people in the room all at once that it has a critical mass—it's hard," Mc Leod said.
Sophie's taste may be impeccable, but that won't work any more: 100,000 people now use the app in D. Traditionally, dating services have relied on two different business models: subscriptions and ads.
But Mc Leod hinted that Hinge is looking at other ways to make bank off of online love.
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