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Isidoro Martínez de la Escalera is an Engineer with Management post-graduate studies at IESE.He has served as General Manager and CMO in prominent companies in the FMCG and Media industries, and has also developed a career as a digital entrepreneur.Named after Hood River and Oregon’s famous Mount Hood, the Hood River County was officially created on June 23rd, 1908.The County seat is the town of Hood River which was first platted in 1881.In February 2013, he took on the role of Chief Commercial Officer in NH Hotel Group, leading hotel chain with close to 60.000 rooms in 29 countries.After three years, in 2016, Rufino Pérez was appointed Executive Managing Director of Resources where he currently leads the IT, Human Resources and Procurement strategies of the Company worldwide.

Each month we provide online Printing Services such as personalised stationery, packaging and more to over 80,000 business or a brand customers across Europe for a great value for money.In 2014 he joined NH Hotel Group as CMO where he is responsible for leading the global marketing and e-commerce strategies.Fernando joined Nh Hotel Group in 2014 as Senior Vice President Commercial Strategy & Pricing, in July 2016 we was appointed as Chief Commercial Official and member of the Management Committee.Fernando leads the Commercial Strategy for all commercial disciplines (Sales, Distribution, Reservations, Pricing and Revenue Management, Business Intelligence, etc.) to ensure top line growth aligned with NH´s Strategic Plan He is an expert on Revenue Management, Commercial practices and distribution with experience both in the urban and resort arena and operating hotels in all continents.Previously to NH Hotel Group Fernando occupied different positions at the Le Meridien, the Ritz in Madrid, Hesperia Hotels and Meliá Hotels International, where he spent 8 years.